Acknowledged by Forbes Disruptive Technology Companies To Watch in 2019 and Fast Company’s World Changing Ideas 2021, Mythical is a next-gen games technology company creating a universal gaming ecosystem by leveraging blockchain technology and NFTs for tools that enable players, creators, artists, brands and game developers to become stakeholders and owners in new game economies.Burberry announced its partnership with Mythical Games in June 2021.All games have been developed in-house by Burberry’s digital teams.The luxury house’s first multi-player game, B Surf, was launched in July 2020 in support of the TB Summer Monogram campaign.Burberry launched its first game, B Bounce, in October 2019 and its extension Ratberry, in celebration of Chinese New Year, in January 2020.Sharky B can also be trained to master an array of powers, including speed and agility, ensuring both the toy’s uniqueness and rarity.Īt a time when customers are continuously redefining community spaces and the ways in which they connect with brands, Burberry’s collaboration with Mythical Games reflects the house’s longstanding spirit of innovation and creativity, going beyond to forge lasting connections with its communities. As part of this collection, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own. Burberry is the first luxury brand to feature in Blankos Block Party.Īdorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited- edition, limited-quantity Burberry Blanko – a shark named Sharky B – is an NFT that can be purchased, upgraded, and sold within the Blankos Block Party marketplace. Blankos Block Party is a ground-breaking, multiplayer party game featuring digital vinyl toys known as Blankos that live on a blockchain, inherently providing players with proof of verified ownership and authenticity. Burberry has today announced it is partnering with Mythical Games to launch a non-fungible token (NFT) collection in their flagship title, Blankos Block Party, a partnership of firsts paving the way for the future of digital ownership in gaming.